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POWER
What is POWER in the EV world?
How can we replace the feeling of power?
Is POWER Fear
We fear explosions and the exhauster sounds generates fear, as well as admiration. There is only one thing that can replace this powerful emotion without use of fossil fuels.
It is the strike of the lightning
INSPIRATION
Power Up Your Freedom
Moodboard
There is no better inspiration that the latest discoveries in aerodynamics and stealth technologies.
F35 surfaces and elements inspire several details of Freedom, which transmits a subconscious feeling of cutting edge approach
Exploration
Aerodynamics
THE BRAND
Igniting the future of Electric Innovation
what we do
mobility
product
vision
Why is Product ID important ?
Culture and symbols are part of humans. We revere swords, shields, and flags since the beginning of time.
From the logo brand, to the user experience, and final design. Every visual piece needs to communicate the brand intentions in a clear and fluid way.
Predicting Trends
Why PID Advanced Design?
Our advanced design studio will take your vision to the next step. We don’t create concepts, we create icons that communicates with the latest society trends.
We are not just solving a problem, but proposing the next level of innovation through
authentic brand experience.
- Storytelling
- Lifestyle
- Inspiration
We believe every concept should disrupt standard solutions and be a symbol of a new way of life. And we won’t rest until we find the missing link.
It’s not just about being unique, it’s about being connected. Connected to you, connected to the user’s feelings.
What is Beauty?
Through a deep research and using the latest relevant trends in society, we can understand what triggers the brain for beauty.
During the design exploration, there is no line by chance. Every shape has a reason.
We know that one mistake can totally break the user experience, and subconscious perception of the brand’s reliability.
Paulo Italiani, founder of PID lectures around the globe talking and learning about contemporary trends, current transformations, and future experiences.
Design Services
Automotive Design Strategy is our core.
We are not beginners. Our worldwide team has decades of expertise in:
- Automotive Design
- Product Design
- Innovation and Future Thinking
- Branding and User Experience
- Cad modeling and Visualization
Mission
We focus our design strategy on clients with limited time and resources by delivering world-class design in record time, constantly improving our process in order to fit their budgets.
Don’t lose the opportunity to work with a team that is passionate about their work, and won’t rest until you are as well.
We love what we do because we understand what you love.
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